Posts Tagged ‘Branding’

That One Web Guy

I just wanted to make a quick post for people that may have been looking for my site “That One Web Guy”. ThatOneWebGuy.com site has been one of my oldest sites and that up until recently was the site I would direct people too. I’ll still use the domain for my marketing efforts but if…

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Web Site Branding Mistakes

One of the biggest mistakes I see with a webiste is lack of identity, something that the visitor can recognize as your brand whether it is a definable logo; tag line; or color theme; be sure to carry that identifier through the whole sales process.

Let me explain, to many times I’ve seen an optin page (the page a visitor comes to on first visit to give name and email) that either was pretty basic or had one look and feel and then after the visitor opted in have yet another look and feel, only to be followed up by the shopping cart or order page that yet was a total disconnect from the previous two pages.

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